The Beaches · East Toronto
Nobody moves to the Beach by accident.
They come for the boardwalk, the village feel, the house with the garden they've been picturing for years. And when they buy, they buy with their heart first and their spreadsheet second. That's your advantage — if the listing gives them something to fall for.
We're Jim Emilson and Joseph De Souza — Better Properties Real Estate Group with Royal LePage Signature Realty. Jim lived and worked in the Beach for years before moving to Humber Bay Shores. We've sold condos steps from the boardwalk and bungalows with gardens people write about. We know this buyer. In a lot of cases, we've been this buyer.
Guide updated · October 2026
★★★★★ 5.0 · 35 Google reviews
Four moves. No fluff.
The morning walk to the water. The garden in July. The terrace at sunset. Then we'd make the photos, the description, and the staging all say the same thing.
A Beach home with original gumwood trim and leaded glass doesn't get uploaded — it gets introduced. Every room earns its photo before a single one is taken.
Woodbine and Lee Avenue are different markets. So is a condo vs. a semi two blocks apart. We work from comparables your actual buyer will see.
Estate sales, family decisions, pricing in a soft market — we've done all of it here. The strategy gets decided before launch day, not during.
Real homes, real streets. This is what home turf looks like.
17 Courcelette Rd
Listed at $979,000
3 bedrooms (2+1) · 2 bathrooms · Detached brick bungalow · 25 × 122 ft lot
Original gumwood trim, leaded glass, gardens she loved — launched like it mattered.
Represented the seller · April 2017 · as Emilson Group
Read the story →212 – 123 Woodbine Ave
Listed at $429,000
Designer-renovated studio · 330 sq ft · Steps to Queen Street East
Proof that presentation moves even the smallest footprint.
Represented the seller · October 2021 · as Emilson Group
Read the story →A listing agent who knows what local buyers are actually looking for — because we've represented them.
Straight answers, no sales pitch.
Slowly, carefully, and with someone who's done it before. Estate and long-held family sales are emotional — the strategy, the timing, and the people you let in the door all matter more than usual. We've guided families through this. Start with a conversation.
The right ones, yes. Terraces, views, steps to Queen East — those sell. Generic boxes compete on price alone. If you're selling a Beach condo, the presentation is the whole game.
Your house probably has more character than a stager's warehouse. We'd rather edit what's there — what stays, what goes, what gets fixed — than erase it. Character sells here. Clutter doesn't.
We walk it room by room and tell you exactly what to do and what to skip. Sometimes it's paint and gardens. Sometimes it's nothing — the right buyer wants the project. We'd know which one yours is.
No — we sell across Toronto and the GTA. But the Beach is home turf. That counts for something when your agent is the one telling your home's story.
We sell across Toronto and the GTA.
Selling in the Beach?
No pressure, no script — just an honest read on your home.