Front exterior of the brick bungalow at 17 Courcelette Road, Toronto, with interlocked private drive
Sold

17 Courcelette Road

Listed at $979,000

3Bedrooms (2+1)
2Bathrooms (4-pc)
25 × 122Lot, ft
Walk-outFinished basement
DetachedBrick bungalow
01 / THE CALL

She called the office. I picked up.

She called the brokerage. I almost never took inbound calls at the office — but that day I happened to be there, so I picked up. We became fast friends, and she trusted us with the sale of her home.

She was downsizing to a condo. The house was exquisite — original gumwood trim, leaded glass, and the most beautiful gardens. A home like that doesn’t get a listing. It gets a launch.

The backyard garden in summer at 17 Courcelette Road, Toronto
The gardens she loved — the backyard in full summer.
02 / THE HOME

Every room earned its photo.

We walked the house room by room with a critical eye. What stays, what goes, what gets fixed before a single photo is taken. By launch day it showed like the best version of itself.

  • 3 bedrooms (2+1), 2 four-piece bathrooms
  • Original gumwood trim, leaded & stained glass
  • Gas fireplace in the living room
  • Kitchen with cork floors, skylight, Fisher & Paykel suite
  • Finished walk-out basement — rec room, bedroom, den
  • 25 × 122 ft lot — gazebo, deck and pond
  • Beautiful gardens, fenced private yard
  • 1 parking, mutual drive
03 / THE STRATEGY

Launch it like it matters.

Selling is a campaign, not a listing. Here’s how we ran it — the same playbook we bring to every seller.

  1. 01

    The call

    She rang the office. I almost never took inbound calls — but that day I happened to be there and picked up. Good thing.

  2. 02

    The prep

    Declutter. Style. Repair. The gardens staged like the showpiece they were.

  3. 03

    The launch

    A lifestyle video featuring the home and the Beach neighbourhood highlights. First impressions, handled.

  4. 04

    The outcome

    Listed at $979,000 — sold April 2017, in multiple offers. Presentation did the heavy lifting.

04 / THE GALLERY

See the home.

SOLD

Listed. Launched. Sold.

List price

$979,000

Listed at $979,000 — Sold April 2017