Yonge & Eglinton · Midtown
Yonge & Eglinton is a building-by-building market.
Midtown's busiest intersection anchors a pocket running from Eglinton Park down through Davisville — condos dominate: established towers, loft-style buildings, newer builds, street-level townhouse units tucked into podiums. Eglinton and Davisville stations on Line 1, the Beltline Trail behind several buildings, Yonge Street's shops at your door. But the tower, the floor plan, and the exposure do most of the talking. Any agent who prices them all the same way is guessing.
We're Jim Emilson and Joseph De Souza — Better Properties Real Estate Group with Royal LePage Signature Realty. We've sold and bought in these towers — the Berwick on the sell side, MYC and Whitehaus on the buy side. We know which floor plans move and which ones sit.
Guide updated · October 2026
Four moves. No fluff.
Two towers a block apart can be different markets. We pull comparables from your building and its true competitors — the ones your buyer is actually comparing against.
At Y&E, layout and exposure decide everything. We present the plan the way a buyer walks it — light first, flow second, finishes third.
The showing feedback never lies: it's always the little stuff. We'd walk your suite and hand you the short, honest list — what to do, what to skip.
Markets shift. If the first launch doesn't find its buyer, we reposition with intent — new presentation, new price, new momentum. Not panic. Strategy.
Real suites in real towers. Different buildings, same approach.
A listing agent who knows what local buyers are actually looking for — because we've represented them.
MYC · 1815 Yonge Street
Listed at $699,000
1 bedroom + den · 1 bathroom · condo
Bought for our clients — knowing the tower's floor plans from the inside.
Represented the buyer
Whitehaus · 33 Helendale Avenue
Listed at $849,999
2 bedrooms · 3 bathrooms · condo
Bought for our clients at the Beltline's edge.
Represented the buyer
★★★★★ 5.0 · 35 Google reviews
“He is very knowledgeable about the market and the area and is willing to share all that information. He never made me feel pressured to make a decision.” — Janine, Google review
Straight answers, no sales pitch.
Recent sales in your building and its true competitors — not the intersection average. Tower, floor plan, and exposure drive this market. We'd pull the comparables and walk you through them, line by line.
More than almost anywhere in the city. Two identical floor plans on different exposures can be different sales. We price yours, not the building's.
It depends — on your financing, your timeline, and the market you're selling into. We'd map both sequences and show you the trade-offs. Then you decide.
Then the strategy was wrong, not the suite. We've repositioned condos that stalled — new presentation, honest repricing — and sold them.
Yes. And it makes us better listing agents — we know what the person on the other side of your deal is thinking, because we sit next to them every week.
We sell across Toronto and the GTA.
Thinking of selling?
Honest numbers, no obligation. Tell us about your home and your timeline.