Downtown Toronto
Downtown, your competition isn't your building. It's every building.
A buyer choosing between Wellesley, Yonge & Eglinton, and Don Mills isn't loyal to a postal code — they're comparing light, layout, and price across the whole core. Your suite has to win that comparison on a phone screen before anyone books a showing.
We're Jim Emilson and Joseph De Souza — Better Properties Real Estate Group with Royal LePage Signature Realty. We've sold condos across downtown and midtown — a three-bedroom on Wellesley, a Yonge & Eglinton suite Joseph listed himself, a two-bedroom at Don Mills. Different buildings, same discipline: present it better, price it sharper.
Guide updated · October 2026
Explore the Downtown Toronto guide →
★★★★★ 5.0 · 35 Google reviews
Four moves. No fluff.
Every downtown suite has one — the exposure, the corner, the layout no other floor gets. We build the whole presentation around it. Generic listings get generic offers.
Because at these prices, it nearly does. Photography, staging direction, the works. Buyers scroll past dozens of suites that all blur together — yours can't be one of them.
Not just your building — the three buildings your buyer is also considering. We price from actual comparable sales across the core, then launch it like it matters.
Downtown buyers are analytical and fast-moving. We position — we don't chase — and we negotiate every dollar like it's our own.
Real suites. Real buildings. Presentation-first, priced to win.
159 Wellesley St E #2308
Listed at $925,000
3 bedrooms · 2 bathrooms · ~872 sq ft
A rare three-bedroom downtown — marketed to the family buyer everyone else overlooks.
Represented the seller · March 2023
Read the story →60 Berwick Ave #510 (Yonge & Eglinton)
Listed at $859,000
2+1 bedrooms · 2 bathrooms · Condo
Joseph De Souza listed this one — and waited out a soft condo market to get it sold right.
Represented the seller · September 2026
Read the story →1200 Don Mills Rd #219
Listed at $729,000
2 bedrooms · 2 bathrooms · Condo
Priced sharp against the whole corridor — positioned so buyers couldn't ignore it.
Represented the seller · May 2025
Read the story →Straight answers, no sales pitch.
Depends on the building, the layout, and the price — anyone who gives you a number before seeing your suite is guessing. Well-presented, well-priced suites move. The rest compete on price alone.
Usually, no — not a full one. Downtown buyers pay for light, layout, and condition, in that order. We'd walk your suite and tell you the three things worth doing and everything not worth touching. That walkthrough is free.
Only when the suite doesn't justify them. Our job is making sure buyers see the value behind the number — the amenities, the location, the lifestyle — not just the monthly figure.
Probably — and if we don't, we'll learn it fast. We've sold across the core, and we price from your building's real comparables plus the buildings your buyer is cross-shopping. Different buildings, different buyers. We know which is which.
Let's talk about what the sale nets you first. The fee conversation takes five minutes once you see the plan.
We sell across Toronto and the GTA.
Thinking about selling?
No pitch, no pressure. Tell us about your suite and your timeline — we'll tell you straight what we'd do with it.