Better Properties Real Estate Group

Leslieville · East End Toronto

Selling your place in Leslieville?

Leslieville buyers are picky. That's a compliment.

They know the difference between The Carlaw and the Flatiron. They've walked Queen East on a Saturday. They can spot a lazy listing from the thumbnail — concrete ceilings deserve better than phone photos.

We're Jim Emilson and Joseph De Souza — Better Properties Real Estate Group with Royal LePage Signature Realty. We've sold lofts, townhomes, and soft lofts across Leslieville, and we've bought here too. We know what this buyer pays for: light, layout, and the feeling that the building has a story.

Guide updated · October 2026

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How we'd sell yours

Four moves. No fluff.

1

We'd shoot it like the neighbourhood deserves.

Exposed concrete, 9-foot ceilings, tree-top views — this architecture photographs beautifully or terribly. There's no middle. We make sure it's the former.

2

We'd name the buyer before we list.

Downsizer from a Leslieville house? First-timer escaping a rental? Every suite here has a natural buyer — we market to them specifically, not to "the market."

3

We'd price it off your building, not the neighbourhood.

A Carlaw townhome and a Flatiron one-bedroom are different products. We pull comparables from your building and its real competitors — then we tell you the truth about the number.

4

We'd launch it once, properly.

The best Leslieville listings create a moment. Staged, photographed, described like someone actually lives there. Then we negotiate hard on the other side of it.

Sold in Leslieville

Real lofts, real townhomes. This is what presentation-first looks like east of the Don.

We bring buyers here too

A listing agent who knows what local buyers are actually looking for — because we've represented them.

Questions sellers ask us

Straight answers, no sales pitch.

Is it better to sell in spring?

Spring has more buyers. It also has more competition. A great suite sells in any season — a forgettable one sits even in April. Timing matters less than presentation. Just sayin'.

My suite needs work. Should I sell as-is?

Depends on the work. Paint and floors? Usually worth it. A full reno? Almost never — you'll never get it back dollar for dollar. We'd walk through and give you the honest shortlist. Free.

What's selling faster — one-bedrooms or two-bedrooms?

Two-bedrooms and dens, consistently. The work-from-home buyer never left Leslieville. But a great one-bedroom with outdoor space still moves — the balcony is the second bedroom now.

Do you know the difference between the buildings?

The Carlaw's courtyard quiet vs. Flatiron's rooftop deck vs. The Taylor's townhome feel — yes. We've sold and bought across them. Your building isn't interchangeable, and we won't market it like it is.

How do I know what my place is worth?

Comparables from your building, recent and honest. Not the neighbourhood average, not an algorithm's guess. Ask us — we'll pull them and walk you through it.

Selling somewhere else?

We sell across Toronto and the GTA.

Curious what your place would do?

Start with a conversation.

No pitch, no pressure. Tell us about your suite and your timeline — we'll tell you straight what we'd do with it.